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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Camden Ohio
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO may benefit your small business in numerous ways. SEO can generate leads, increase web traffic to the site, and deliver an improved user experience. However, low quality SEO can be damaging to the site. Tom Johnston can offer the expert SEO services that you need. Johnston is definitely an experienced professional which has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you select to do business with Johnston, you’ll receive the Search engine optimization services you will need.
Johnston has a three-step strategy to SEO. On-page optimization is step one from the process. This process involves making changes to a site as a way to improve its search engine ranking positions. On-page optimization can display the major search engines what your blog ought to be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, for example creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is ways to show search engines like yahoo that your website is a reliable source of information.
Your third step is local search engine marketing. This is certainly necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is important also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll be able to get the assistance that you need. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to observe how your internet site is performing. This will help you to see which search terms are yielding the best results. It will demonstrate how your search rankings happen to be improving from month to month.
Google Analytics will be placed on your web site, meaning it will be easier so that you can monitor the traffic your site is receiving. You’ll likewise be able to view what number of the visitors to your site have realized your site via search engines.
If you’re considering utilizing Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis may also compare your site to competing sites. Because this consultation is going to be free of charge, there is not any reason behind you do not to benefit from it.
It’s necessary for your business to get optimized for search engines like yahoo. Strong SEO is important to the health of any company. Whether you run a huge national company or perhaps a small, locally-based company, you can depend on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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