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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Valley City North Dakota
Tom Johnston Is Your Best Option For SEO
Professional SEO will benefit your organization in numerous ways. SEO can generate leads, increase targeted traffic for your site, and deliver a much better user experience. However, poor quality SEO could be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is definitely an experienced professional that has been operating in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll receive the SEO services you require.
Johnston needs a three-step strategy to SEO. On-page optimization is the first task in the process. This process involves making changes to your site so that you can improve its search engine rankings. On-page optimization can show search engines like Google what your site should be ranking for. There are many on-page optimization techniques that can enhance your site’s rankings, including creating SEO-friendly content for the site.
The second step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the primary aspects of off-page optimization is backlink building. Off-page optimization is ways to show search engines like yahoo that your site is a reliable method to obtain information.
The next step is local search engine optimisation. This can be necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is vital at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll be able to get the help that you need. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to see how your site is performing. This will allow you to see which keyphrases are yielding ideal results. It will also demonstrate the way your search rankings have already been improving from month to month.
Google Analytics will probably be attached to your blog, meaning it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to find out what percentage of the targeted traffic to your website are discovering your blog via search engines like google.
If you’re interested in utilizing Tom Johnston, you are able to contact him for any free video analysis of your respective site. The analysis will even compare your website to competing sites. As this consultation is going to be absolutely free, there is absolutely no reason behind you do not to take full advantage of it.
It’s important for your organization to become optimized for search engines like google. Strong SEO is crucial to the health of any organization. Whether you operate a huge national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.
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