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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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North Dakota

Local SEO Marketing Company Serving Strasburg North Dakota

Tom Johnston Is The Best Option For SEO

Professional SEO will manage to benefit your small business in numerous ways. SEO can generate leads, increase traffic to the site, and deliver an improved user experience. However, sub-standard SEO can be damaging in your site. Tom Johnston can offer the expert Search engine optimization services that you need. Johnston is surely an experienced professional which has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to use Johnston, you’ll obtain the Search marketing services you will need.

Johnston has a three-step strategy to SEO. On-page optimization is the initial step of your process. This method involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization can present the major search engines what your blog needs to be ranking for. There are many on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content to your site.

The second step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the main elements of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your site is a trustworthy method to obtain information.

The third step is local search engine optimization. This is certainly important for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll get the services you need. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will enable you to see which search phrases are yielding the greatest results. It is going to reveal to you how your search rankings are already improving from month to month.

Google Analytics is going to be installed on your site, which means it will be easier for you to monitor the traffic your site is receiving. You’ll also be able to view what percentage of the targeted traffic to your site are finding your site via search engines like yahoo.

If you’re considering dealing with Tom Johnston, you can contact him for a free video analysis of your own site. The analysis will even compare your blog to competing sites. Simply because this consultation will likely be absolutely free, there is absolutely no basis for you do not to make the most of it.

It’s important for your company to become optimized for search engines like google. Strong SEO is essential to the health of any business. Whether you operate a sizable national company or even a small, locally-based company, you can trust Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to find out more.

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  • 46.080388
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  • Emmons
  • Strasburg
  • North Dakota
  • ND