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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Starkweather North Dakota
Tom Johnston Is The Smart Choice For SEO
Professional SEO can benefit your company in numerous ways. SEO can generate leads, increase traffic to your site, and deliver an improved user experience. However, low quality SEO can be damaging to the site. Tom Johnston can provide the expert SEO services that you desire. Johnston is undoubtedly an experienced professional which has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll obtain the Search marketing services you want.
Johnston requires a three-step strategy to SEO. On-page optimization is step one from the process. This process involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization can display the major search engines what your site should be ranking for. There are lots of on-page optimization techniques that will improve your site’s rankings, for example creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the many components of off-page optimization is link building. Off-page optimization is a way to show search engines like google that your website is a reliable supply of information.
The next step is local search engine optimization. This is important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll can get the help that you desire. Your contract might be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will assist you to see which search phrases are yielding greatest results. It will also show you the way your search rankings have already been improving from month to month.
Google Analytics will be installed on your blog, which suggests it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to view how many of the people to your blog have found your website via search engine listings.
If you’re enthusiastic about working with Tom Johnston, you may contact him to get a free video analysis of your own site. The analysis will also compare your site to competing sites. Simply because this consultation will probably be free of charge, there is no reason for you do not to make the most of it.
It’s essential for your company being optimized for search engines. Strong SEO is vital to the fitness of any organization. Whether you manage a huge national company or perhaps a small, locally-based company, you can rely on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to learn more.
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