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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Regent North Dakota
Tom Johnston Is Your Best Option For SEO
Professional SEO can benefit your business in a number of ways. SEO can generate leads, increase targeted traffic in your site, and deliver a much better user experience. However, low quality SEO could be damaging for your site. Tom Johnston provides the expert Search marketing services you need. Johnston is definitely an experienced professional that has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll receive the Search marketing services you need.
Johnston requires a three-step procedure for SEO. On-page optimization is the first step of your process. This technique involves making changes to a site in order to improve its search engine results. On-page optimization can show the major search engines what your website needs to be ranking for. There are several on-page optimization techniques that may increase your site’s rankings, for example creating SEO-friendly content for your site.
The next step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the primary parts of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your website is a trustworthy source of information.
The third step is local search engine marketing. This is required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll be capable of getting the services that you need. Your contract can be adjusted as required.
You’ll receive monthly ranking reports, which will help you to find out how your internet site is performing. This will assist you to see which keyphrases are yielding ideal results. It is going to demonstrate the way your search rankings have already been improving from month to month.
Google Analytics is going to be placed on your website, meaning it will be simpler for you to monitor the traffic your internet site is receiving. You’ll also be able to view what number of the website visitors to your blog are finding your site via search engines.
If you’re thinking about utilizing Tom Johnston, it is possible to contact him to get a free video analysis of the site. The analysis may also compare your website to competing sites. As this consultation is going to be free of charge, there is no cause of you not to take advantage of it.
It’s necessary for your business to become optimized for search engines like yahoo. Strong SEO is vital to the fitness of any organization. Whether you have a big national company or possibly a small, locally-based company, you can rely Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com for more information.
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