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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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North Dakota

Local SEO Marketing Company Serving Raleigh North Dakota

Tom Johnston Will Be Your Most Suitable Choice For SEO

Professional SEO may benefit your company in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver an improved user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you need. Johnston is an experienced professional which has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you choose to use Johnston, you’ll get the SEO services you want.

Johnston has a three-step approach to SEO. On-page optimization is the first step from the process. This process involves making changes into a site so that you can improve its search engine results. On-page optimization can display search engines what your blog must be ranking for. There are lots of on-page optimization techniques that can enhance your site’s rankings, including creating SEO-friendly content for the site.

Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the primary parts of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your site is a reliable way to obtain information.

The next step is local seo. This really is important for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be able to get the assistance that you need. Your contract may be adjusted when needed.

You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will assist you to see which search terms are yielding the greatest results. It will also reveal to you the way your search rankings have been improving from month to month.

Google Analytics is going to be placed on your website, which implies it will be easier for you to monitor the traffic your internet site is receiving. You’ll likewise be able to see what percentage of the visitors to your web site are discovering your web site via search engines like yahoo.

If you’re interested in utilizing Tom Johnston, you can contact him for the free video analysis of the site. The analysis will likely compare your blog to competing sites. As this consultation is going to be absolutely free, there is no basis for you not to make the most of it.

It’s necessary for your small business to get optimized for search engine listings. Strong SEO is crucial to the healthiness of any business. Whether you operate a huge national company or even a small, locally-based company, you can rely on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to find out more.

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  • Raleigh
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