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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Parshall North Dakota
Tom Johnston Is The Best Option For SEO
Professional SEO will manage to benefit your business in many ways. SEO can generate leads, increase targeted traffic for your site, and deliver an improved user experience. However, poor quality SEO might be damaging to your site. Tom Johnston provides the expert Search engine optimization services that you need. Johnston is surely an experienced professional which has been doing work in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll receive the Search engine optimization services you require.
Johnston requires a three-step approach to SEO. On-page optimization is the initial step from the process. This procedure involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can display search engines like yahoo what your website needs to be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, including creating SEO-friendly content for your personal site.
The second step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is ways to show search engines that your internet site is a trustworthy supply of information.
Your third step is local search engine optimization. This is required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll can get the assistance you need. Your contract could be adjusted as required.
You’ll receive monthly ranking reports, which will help you to find out how your internet site is performing. This will allow you to see which search terms are yielding the best results. It is going to reveal to you how your search rankings are already improving from month to month.
Google Analytics will be installed on your site, meaning it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to discover what percentage of the people to your blog are finding your blog via search engines.
If you’re thinking about working together with Tom Johnston, you may contact him to get a free video analysis of your own site. The analysis will likely compare your site to competing sites. Simply because this consultation will be totally free, there is absolutely no reason behind you do not to make the most of it.
It’s necessary for your small business being optimized for search engine listings. Strong SEO is vital to the health of any business. Whether you have a large national company or possibly a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to find out more.
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