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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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North Dakota

Local SEO Marketing Company Serving New England North Dakota

Tom Johnston Can Be Your Most Suitable Choice For SEO

Professional SEO may benefit your business in several ways. SEO can generate leads, get more traffic to the site, and deliver an improved user experience. However, poor quality SEO could be damaging in your site. Tom Johnston can offer the expert SEO services that you require. Johnston is surely an experienced professional which has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you select to do business with Johnston, you’ll receive the Search marketing services you need.

Johnston requires a three-step method of SEO. On-page optimization is the initial step of the process. This technique involves making changes to your site so that you can improve its search engine results. On-page optimization is capable of showing search engines like yahoo what your website should be ranking for. There are several on-page optimization techniques that could improve your site’s rankings, like creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many aspects of off-page optimization is link-building. Off-page optimization is a way to show search engines that your website is a reliable supply of information.

The third step is local search engine optimisation. This can be essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll get the help that you desire. Your contract can be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will assist you to see which search phrases are yielding the best results. It will also show you the way your search rankings have already been improving from month to month.

Google Analytics will likely be placed on your web site, which means it will be easier that you should monitor the traffic your internet site is receiving. You’ll likewise be able to view how many of the people to your web site are discovering your web site via search engines.

If you’re interested in working together with Tom Johnston, you can contact him for any free video analysis of your own site. The analysis may also compare your blog to competing sites. As this consultation will likely be free of charge, there is not any reason behind you not to make the most of it.

It’s vital for your business being optimized for search engine listings. Strong SEO is essential to the health of any business. Whether you operate a huge national company or even a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to learn more.

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