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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Montpelier North Dakota
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO can benefit your small business in many ways. SEO can generate leads, increase targeted traffic to your site, and deliver a much better user experience. However, bad quality SEO could be damaging in your site. Tom Johnston provides the expert Search engine optimization services that you need. Johnston is an experienced professional that has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you select to work alongside Johnston, you’ll receive the Search engine optimization services you need.
Johnston requires a three-step method of SEO. On-page optimization is the first step in the process. This technique involves making changes to your site as a way to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your site needs to be ranking for. There are lots of on-page optimization techniques that may increase your site’s rankings, including creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of many components of off-page optimization is building links. Off-page optimization is a way to show search engines that your site is a trustworthy supply of information.
Your third step is local search engine optimisation. This can be important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is important as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll get the support that you desire. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will allow you to see which keyphrases are yielding the greatest results. It will explain to you how your search rankings have already been improving from month to month.
Google Analytics will be installed on your website, meaning it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to discover what percentage of the visitors to your blog are discovering your blog via search engines.
If you’re interested in working with Tom Johnston, it is possible to contact him to get a free video analysis of your respective site. The analysis may also compare your site to competing sites. Simply because this consultation will likely be free of charge, there is absolutely no reason behind you not to take advantage of it.
It’s necessary for your business to get optimized for search engines. Strong SEO is crucial to the fitness of any organization. Whether you have a big national company or possibly a small, locally-based company, you can rely Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to find out more.
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