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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Mercer North Dakota
Tom Johnston Will Be Your Best Choice For SEO
Professional SEO may benefit your organization in several ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, low quality SEO can be damaging for your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is surely an experienced professional that has been employed in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll have the Search engine optimization services you want.
Johnston needs a three-step approach to SEO. On-page optimization is the initial step of the process. This procedure involves making changes to some site as a way to improve its search engine results. On-page optimization can show search engines like Google what your website needs to be ranking for. There are numerous on-page optimization techniques that may boost your site’s rankings, including creating SEO-friendly content to your site.
The 2nd step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is ways to show search engines like google that your website is a reliable source of information.
Your third step is local search engine marketing. This is certainly important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is vital as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll can get the support that you desire. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to see how your site is performing. This will allow you to see which keyphrases are yielding ideal results. It is going to explain to you the way your search rankings are already improving from month to month.
Google Analytics will probably be placed on your website, meaning it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to discover how many of the targeted traffic to your website are finding your blog via search engines like google.
If you’re thinking about working together with Tom Johnston, you are able to contact him to get a free video analysis of your site. The analysis will likely compare your web site to competing sites. Since this consultation is going to be absolutely free, there is absolutely no basis for you not to benefit from it.
It’s essential for your small business to be optimized for search engines. Strong SEO is essential to the fitness of any organization. Whether you manage a huge national company or perhaps a small, locally-based company, you can rely Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to learn more.
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