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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Marion North Dakota
Tom Johnston Can Be Your Best Choice For SEO
Professional SEO will benefit your organization in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver a greater user experience. However, sub-standard SEO can be damaging in your site. Tom Johnston can provide the expert SEO services that you need. Johnston is an experienced professional that has been operating in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll get the SEO services you will need.
Johnston requires a three-step strategy to SEO. On-page optimization is step one from the process. This technique involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your web site must be ranking for. There are many on-page optimization techniques that will boost your site’s rankings, like creating SEO-friendly content for your site.
The second step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is a method to show search engine listings that your site is a reliable source of information.
The third step is local search engine marketing. This can be essential for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is essential also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll be able to get the help you need. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will help you to see which search terms are yielding the greatest results. It will reveal to you how your search rankings are already improving from month to month.
Google Analytics is going to be installed on your website, meaning it will be easier for you to monitor the traffic your site is receiving. You’ll also be able to discover what percentage of the website visitors to your blog are finding your web site via search engines like yahoo.
If you’re enthusiastic about working with Tom Johnston, you can contact him for any free video analysis of your own site. The analysis will also compare your website to competing sites. Because this consultation is going to be free of charge, there is not any basis for you not to take advantage of it.
It’s essential for your company to be optimized for search engine listings. Strong SEO is vital to the fitness of any business. Whether you run a huge national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.
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