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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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North Dakota

Local SEO Marketing Company Serving Hankinson North Dakota

Tom Johnston Can Be Your Best Option For SEO

Professional SEO will benefit your small business in several ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston provides the expert Search marketing services that you require. Johnston is an experienced professional that has been working in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll receive the SEO services you want.

Johnston requires a three-step strategy to SEO. On-page optimization is step one from the process. This process involves making changes to a site to be able to improve its search engine results. On-page optimization is capable of showing search engines what your web site needs to be ranking for. There are many on-page optimization techniques that could enhance your site’s rankings, such as creating SEO-friendly content for your site.

The next step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many elements of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your website is a trustworthy way to obtain information.

The 3rd step is local seo. This can be required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll get the assistance that you need. Your contract may be adjusted as required.

You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will help you to see which search phrases are yielding ideal results. It will likewise explain to you how your search rankings happen to be improving from month to month.

Google Analytics is going to be set up on your website, meaning it will be simpler that you should monitor the traffic your site is receiving. You’ll likewise be able to discover how many of the visitors to your blog have realized your site via search engines like yahoo.

If you’re interested in working together with Tom Johnston, it is possible to contact him to get a free video analysis of your own site. The analysis will likely compare your website to competing sites. Because this consultation will be free of charge, there is absolutely no reason for you do not to benefit from it.

It’s important for your organization to get optimized for search engines like google. Strong SEO is important to the healthiness of any business. Whether you have a large national company or a small, locally-based company, you can trust Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to find out more.

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  • 46.073423
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  • Richland
  • Hankinson
  • North Dakota
  • ND