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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Grand Forks North Dakota
Tom Johnston Can Be Your Best Option For SEO
Professional SEO will manage to benefit your business in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, bad quality SEO can be damaging in your site. Tom Johnston can offer the expert SEO services that you desire. Johnston is definitely an experienced professional which has been employed in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to do business with Johnston, you’ll get the Search marketing services you will need.
Johnston requires a three-step procedure for SEO. On-page optimization is the initial step of your process. This technique involves making changes to your site as a way to improve its search engine ranking positions. On-page optimization can present the major search engines what your web site needs to be ranking for. There are many on-page optimization techniques that can increase your site’s rankings, like creating SEO-friendly content for your site.
The second step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the primary aspects of off-page optimization is building links. Off-page optimization is a method to show search engines like yahoo that your site is a trustworthy way to obtain information.
The 3rd step is local search engine optimisation. This really is important for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is vital also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll be capable of getting the support that you desire. Your contract might be adjusted as required.
You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will allow you to see which keyphrases are yielding the greatest results. It will likewise demonstrate how your search rankings happen to be improving from month to month.
Google Analytics will probably be placed on your blog, meaning it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to view what percentage of the people to your web site have realized your website via search engines like google.
If you’re interested in dealing with Tom Johnston, you may contact him to get a free video analysis of the site. The analysis will also compare your site to competing sites. As this consultation will probably be totally free, there is not any cause of you do not to take full advantage of it.
It’s necessary for your company to get optimized for search engine listings. Strong SEO is important to the healthiness of any business. Whether you manage a big national company or a small, locally-based company, you can rely on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to find out more.
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