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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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North Dakota

Local SEO Marketing Company Serving Fairmount North Dakota

Tom Johnston Can Be Your Best Choice For SEO

Professional SEO can benefit your company in many ways. SEO can generate leads, increase web traffic to your site, and deliver a much better user experience. However, bad quality SEO could be damaging for your site. Tom Johnston offers the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional which has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you choose to work with Johnston, you’ll get the Search marketing services you need.

Johnston requires a three-step approach to SEO. On-page optimization is the first step of your process. This procedure involves making changes into a site in order to improve its search engine rankings. On-page optimization can display the major search engines what your web site ought to be ranking for. There are several on-page optimization techniques that can increase your site’s rankings, for example creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the main components of off-page optimization is backlink building. Off-page optimization is ways to show search engines that your site is a trustworthy way to obtain information.

The 3rd step is local seo. This really is necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is vital also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll get the services that you need. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will allow you to see which keyphrases are yielding the greatest results. It will also reveal to you the way your search rankings have already been improving from month to month.

Google Analytics is going to be attached to your web site, which means it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to see how many of the people to your website are discovering your web site via search engines.

If you’re thinking about dealing with Tom Johnston, it is possible to contact him for any free video analysis of your own site. The analysis will also compare your site to competing sites. Because this consultation will probably be absolutely free, there is not any cause of you do not to make the most of it.

It’s important for your small business to become optimized for search engines like google. Strong SEO is crucial to the healthiness of any business. Whether you manage a large national company or even a small, locally-based company, you can depend on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to find out more.

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