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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      North Dakota

      Local SEO Marketing Company Serving Elgin North Dakota

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will benefit your small business in many ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, low quality SEO may be damaging to your site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is an experienced professional that has been operating in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll get the SEO services you will need.

      Johnston takes a three-step procedure for SEO. On-page optimization is the first task in the process. This technique involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization can show the major search engines what your site must be ranking for. There are lots of on-page optimization techniques that will improve your site’s rankings, like creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of many aspects of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your site is a trustworthy way to obtain information.

      Your third step is local search engine marketing. This can be necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll get the help that you require. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will enable you to see which search phrases are yielding the greatest results. It will likewise reveal to you the way your search rankings have already been improving from month to month.

      Google Analytics will likely be set up on your web site, which means it will be simpler that you should monitor the traffic your internet site is receiving. You’ll likewise be able to discover what percentage of the website visitors to your site are discovering your site via search engines like yahoo.

      If you’re interested in dealing with Tom Johnston, you can contact him to get a free video analysis of your site. The analysis will likely compare your web site to competing sites. Simply because this consultation will be totally free, there is absolutely no reason for you do not to make the most of it.

      It’s vital for your organization to get optimized for search engines like google. Strong SEO is crucial to the health of any organization. Whether you manage a huge national company or perhaps a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to find out more.

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