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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      North Dakota

      Local SEO Marketing Company Serving Devils Lake North Dakota

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO may benefit your small business in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver a greater user experience. However, poor quality SEO may be damaging for your site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is surely an experienced professional which has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll obtain the SEO services you need.

      Johnston needs a three-step approach to SEO. On-page optimization is the initial step in the process. This method involves making changes to some site in order to improve its search engine results. On-page optimization can display search engines like Google what your blog should be ranking for. There are numerous on-page optimization techniques that may increase your site’s rankings, including creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary elements of off-page optimization is link-building. Off-page optimization is ways to show search engine listings that your site is a reliable supply of information.

      Your third step is local search engine optimization. This is important for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll be able to get the support that you need. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will help you to see which search phrases are yielding the greatest results. It will also demonstrate the way your search rankings are already improving from month to month.

      Google Analytics will probably be attached to your website, meaning it will be easier so that you can monitor the traffic your site is receiving. You’ll also be able to find out what number of the visitors to your site are finding your web site via search engines like yahoo.

      If you’re interested in working with Tom Johnston, you may contact him for any free video analysis of your own site. The analysis will also compare your website to competing sites. As this consultation will likely be absolutely free, there is no reason behind you do not to benefit from it.

      It’s vital for your small business to get optimized for search engine listings. Strong SEO is crucial to the health of any business. Whether you manage a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to learn more.

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