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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Beulah North Dakota
Tom Johnston Can Be Your Best Option For SEO
Professional SEO may benefit your small business in a number of ways. SEO can generate leads, increase targeted traffic to your site, and deliver an improved user experience. However, poor quality SEO might be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you desire. Johnston is surely an experienced professional that has been doing work in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll receive the Search engine optimization services you require.
Johnston has a three-step procedure for SEO. On-page optimization is the first step from the process. This process involves making changes to your site in order to improve its search engine results. On-page optimization can show search engines what your blog should be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is a means to show search engines that your website is a reliable method to obtain information.
The third step is local search engine marketing. This can be important for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is vital also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll be capable of getting the support you need. Your contract could be adjusted as required.
You’ll receive monthly ranking reports, which will allow you to see how your site is performing. This will assist you to see which search phrases are yielding the best results. It is going to show you how your search rankings are already improving from month to month.
Google Analytics will be placed on your site, meaning it will be easier for you to monitor the traffic your internet site is receiving. You’ll also be able to find out what number of the visitors to your website have found your blog via search engines like google.
If you’re enthusiastic about dealing with Tom Johnston, you can contact him to get a free video analysis of your respective site. The analysis may also compare your blog to competing sites. As this consultation will probably be free of charge, there is no basis for you do not to take advantage of it.
It’s important for your small business being optimized for search engines like google. Strong SEO is essential to the healthiness of any organization. Whether you manage a sizable national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to learn more.
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