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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      North Carolina

      Local SEO Marketing Company Serving Waxhaw North Carolina

      Tom Johnston Is The Smart Choice For SEO

      Professional SEO may benefit your business in a number of ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, poor quality SEO could be damaging to the site. Tom Johnston offers the expert Search engine optimization services that you desire. Johnston is an experienced professional which has been operating in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll have the Search engine optimization services you need.

      Johnston needs a three-step strategy to SEO. On-page optimization is the initial step of your process. This technique involves making changes to your site so that you can improve its search engine rankings. On-page optimization can present the major search engines what your website should be ranking for. There are numerous on-page optimization techniques that can boost your site’s rankings, like creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the primary components of off-page optimization is backlink building. Off-page optimization is a way to show search engines that your website is a reliable supply of information.

      The 3rd step is local search engine optimization. This can be necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is crucial too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll can get the support that you require. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to discover how your website is performing. This will help you to see which search phrases are yielding ideal results. It will demonstrate the way your search rankings have already been improving from month to month.

      Google Analytics will be placed on your web site, which implies it will be simpler for you to monitor the traffic your internet site is receiving. You’ll also be able to see what number of the visitors to your website are discovering your site via search engines.

      If you’re interested in working together with Tom Johnston, you may contact him for a free video analysis of your own site. The analysis will also compare your blog to competing sites. Simply because this consultation will likely be free of charge, there is no reason behind you not to take full advantage of it.

      It’s essential for your business being optimized for search engine listings. Strong SEO is crucial to the fitness of any organization. Whether you have a large national company or possibly a small, locally-based company, you can trust Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to find out more.

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