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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      North Carolina

      Local SEO Marketing Company Serving Southern Pines North Carolina

      Tom Johnston Is Your Best Option For SEO

      Professional SEO will benefit your business in numerous ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, bad quality SEO could be damaging to the site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional which has been operating in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to do business with Johnston, you’ll get the SEO services you require.

      Johnston has a three-step method of SEO. On-page optimization is step one in the process. This procedure involves making changes to your site to be able to improve its search engine rankings. On-page optimization can show search engines like Google what your website needs to be ranking for. There are numerous on-page optimization techniques that may increase your site’s rankings, like creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is a method to show search engines like yahoo that your internet site is a trustworthy way to obtain information.

      Your third step is local search engine optimisation. This can be required for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll get the help you need. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will allow you to see which keyphrases are yielding the greatest results. It is going to show you the way your search rankings have already been improving from month to month.

      Google Analytics is going to be set up on your blog, which means it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to discover what percentage of the people to your website are discovering your website via search engines like yahoo.

      If you’re considering working with Tom Johnston, you can contact him for the free video analysis of your respective site. The analysis may also compare your website to competing sites. Since this consultation is going to be totally free, there is not any reason behind you do not to take advantage of it.

      It’s vital for your company being optimized for search engines like google. Strong SEO is vital to the healthiness of any business. Whether you run a huge national company or possibly a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.

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