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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      North Carolina

      Local SEO Marketing Company Serving Shallotte North Carolina

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO will manage to benefit your company in several ways. SEO can generate leads, increase web traffic to the site, and deliver a greater user experience. However, low quality SEO can be damaging to the site. Tom Johnston offers the expert SEO services that you require. Johnston is undoubtedly an experienced professional that has been working in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll have the Search engine optimization services you require.

      Johnston has a three-step procedure for SEO. On-page optimization is the initial step in the process. This process involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can display search engines like Google what your website should be ranking for. There are lots of on-page optimization techniques that may boost your site’s rankings, including creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the primary parts of off-page optimization is building links. Off-page optimization is ways to show search engines that your site is a reliable way to obtain information.

      The next step is local seo. This is certainly required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll get the services that you require. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will enable you to see which search terms are yielding the greatest results. It will also reveal to you the way your search rankings have been improving from month to month.

      Google Analytics will probably be installed on your web site, which suggests it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to discover what number of the people to your site have realized your web site via search engines like google.

      If you’re considering working with Tom Johnston, you are able to contact him for the free video analysis of your respective site. The analysis will likely compare your website to competing sites. Since this consultation is going to be totally free, there is no reason for you do not to make the most of it.

      It’s important for your company to get optimized for search engine listings. Strong SEO is crucial to the healthiness of any business. Whether you run a sizable national company or a small, locally-based company, you can rely on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com for more information.

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