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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      North Carolina

      Local SEO Marketing Company Serving Saluda North Carolina

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO can benefit your organization in many ways. SEO can generate leads, increase targeted traffic to the site, and deliver an improved user experience. However, poor quality SEO might be damaging to your site. Tom Johnston offers the expert Search marketing services you need. Johnston is an experienced professional that has been doing work in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll get the Search engine optimization services you will need.

      Johnston takes a three-step strategy to SEO. On-page optimization is the first step from the process. This technique involves making changes into a site in order to improve its search engine results. On-page optimization can show the major search engines what your web site needs to be ranking for. There are lots of on-page optimization techniques that may increase your site’s rankings, such as creating SEO-friendly content for the site.

      The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary aspects of off-page optimization is link-building. Off-page optimization is a way to show search engines that your internet site is a reliable source of information.

      The 3rd step is local search engine optimization. This can be essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll get the assistance you need. Your contract may be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will allow you to see which search terms are yielding ideal results. It is going to explain to you the way your search rankings have already been improving from month to month.

      Google Analytics will likely be installed on your site, which implies it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to find out what number of the targeted traffic to your website have found your website via search engines like yahoo.

      If you’re considering dealing with Tom Johnston, you may contact him for a free video analysis of your own site. The analysis will also compare your blog to competing sites. Because this consultation will probably be free of charge, there is absolutely no reason behind you not to take full advantage of it.

      It’s essential for your small business to get optimized for search engines like yahoo. Strong SEO is essential to the healthiness of any business. Whether you have a big national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com for more information.

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