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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      North Carolina

      Local SEO Marketing Company Serving Pittsboro North Carolina

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO will manage to benefit your business in several ways. SEO can generate leads, get more traffic for your site, and deliver a much better user experience. However, poor quality SEO could be damaging to the site. Tom Johnston offers the expert Search engine optimization services that you require. Johnston is surely an experienced professional that has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll get the Search marketing services you need.

      Johnston takes a three-step approach to SEO. On-page optimization is the initial step of the process. This process involves making changes to your site as a way to improve its search engine rankings. On-page optimization can show the major search engines what your website must be ranking for. There are several on-page optimization techniques that could enhance your site’s rankings, like creating SEO-friendly content for your personal site.

      The next step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the main aspects of off-page optimization is building links. Off-page optimization is a means to show search engines like yahoo that your site is a trustworthy method to obtain information.

      The 3rd step is local search engine optimisation. This can be essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll get the services that you require. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to discover how your website is performing. This will enable you to see which keyphrases are yielding ideal results. It will reveal to you how your search rankings happen to be improving from month to month.

      Google Analytics will be placed on your website, meaning it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to find out how many of the people to your site have found your web site via search engines like google.

      If you’re enthusiastic about working together with Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis will likely compare your website to competing sites. Because this consultation will probably be free of charge, there is absolutely no cause of you not to take full advantage of it.

      It’s essential for your organization to get optimized for search engines like google. Strong SEO is crucial to the health of any organization. Whether you manage a sizable national company or a small, locally-based company, you can rely on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to find out more.

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