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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      North Carolina

      Local SEO Marketing Company Serving Pisgah Forest North Carolina

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO may benefit your small business in many ways. SEO can generate leads, increase targeted traffic to your site, and deliver a much better user experience. However, poor quality SEO could be damaging to the site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is an experienced professional which has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you choose to work with Johnston, you’ll have the SEO services you require.

      Johnston has a three-step procedure for SEO. On-page optimization is the first task of your process. This process involves making changes to your site so that you can improve its search engine results. On-page optimization can show the major search engines what your blog should be ranking for. There are many on-page optimization techniques that could increase your site’s rankings, including creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the main aspects of off-page optimization is link-building. Off-page optimization is a means to show search engines that your site is a trustworthy method to obtain information.

      The third step is local search engine marketing. This really is required for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll be capable of getting the services you need. Your contract may be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will assist you to see which search phrases are yielding the best results. It will demonstrate how your search rankings happen to be improving from month to month.

      Google Analytics will be attached to your site, meaning it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what number of the targeted traffic to your website have found your blog via search engine listings.

      If you’re considering dealing with Tom Johnston, you may contact him for a free video analysis of the site. The analysis will also compare your site to competing sites. As this consultation will likely be totally free, there is not any basis for you do not to take full advantage of it.

      It’s vital for your business to be optimized for search engines like yahoo. Strong SEO is important to the health of any company. Whether you manage a sizable national company or even a small, locally-based company, you can trust Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to learn more.

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