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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      North Carolina

      Local SEO Marketing Company Serving Lincolnton North Carolina

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO may benefit your company in a number of ways. SEO can generate leads, increase traffic for your site, and deliver a greater user experience. However, low quality SEO may be damaging to your site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is definitely an experienced professional which has been operating in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to work alongside Johnston, you’ll have the Search marketing services you need.

      Johnston requires a three-step method of SEO. On-page optimization is step one of your process. This procedure involves making changes into a site to be able to improve its search engine results. On-page optimization is capable of showing the major search engines what your site needs to be ranking for. There are lots of on-page optimization techniques that could boost your site’s rankings, for example creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of many elements of off-page optimization is link-building. Off-page optimization is a way to show search engine listings that your website is a reliable source of information.

      Your third step is local search engine optimisation. This is necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll can get the support that you need. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will assist you to see which search terms are yielding ideal results. It will also explain to you how your search rankings are already improving from month to month.

      Google Analytics will probably be attached to your web site, which means it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to discover what number of the targeted traffic to your blog are discovering your web site via search engines.

      If you’re interested in utilizing Tom Johnston, you can contact him to get a free video analysis of your respective site. The analysis will also compare your website to competing sites. Simply because this consultation will likely be absolutely free, there is no reason behind you do not to make the most of it.

      It’s essential for your organization to become optimized for search engines like yahoo. Strong SEO is crucial to the healthiness of any organization. Whether you have a large national company or even a small, locally-based company, you can rely on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to acquire more information.

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