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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      North Carolina

      Local SEO Marketing Company Serving Haw River North Carolina

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO may benefit your company in many ways. SEO can generate leads, increase targeted traffic for your site, and deliver a much better user experience. However, sub-standard SEO might be damaging to the site. Tom Johnston offers the expert Search marketing services that you need. Johnston is definitely an experienced professional that has been employed in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll get the Search marketing services you want.

      Johnston requires a three-step strategy to SEO. On-page optimization is the first task of the process. This procedure involves making changes into a site as a way to improve its search engine rankings. On-page optimization can show search engines what your site must be ranking for. There are lots of on-page optimization techniques that can enhance your site’s rankings, including creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the main parts of off-page optimization is backlink building. Off-page optimization is a means to show search engines like yahoo that your site is a reliable way to obtain information.

      The third step is local search engine marketing. This is certainly essential for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll get the assistance you need. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will enable you to find out how your site is performing. This will help you to see which keyphrases are yielding ideal results. It will likewise demonstrate how your search rankings happen to be improving from month to month.

      Google Analytics is going to be installed on your blog, which implies it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to view what percentage of the website visitors to your website are discovering your website via search engines like yahoo.

      If you’re enthusiastic about working together with Tom Johnston, you may contact him to get a free video analysis of your own site. The analysis may also compare your site to competing sites. Because this consultation is going to be absolutely free, there is absolutely no basis for you do not to benefit from it.

      It’s important for your business to get optimized for search engines. Strong SEO is essential to the fitness of any organization. Whether you have a sizable national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.

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      • Alamance
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      • NC