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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      North Carolina

      Local SEO Marketing Company Serving Fuquay Varina North Carolina

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO will manage to benefit your company in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, bad quality SEO may be damaging for your site. Tom Johnston offers the expert SEO services that you need. Johnston is definitely an experienced professional which has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll have the SEO services you require.

      Johnston takes a three-step procedure for SEO. On-page optimization is step one in the process. This method involves making changes to some site in order to improve its search engine results. On-page optimization can present search engines what your site needs to be ranking for. There are many on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many parts of off-page optimization is link building. Off-page optimization is a way to show search engine listings that your site is a trustworthy source of information.

      The third step is local search engine optimization. This is certainly necessary for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll be able to get the support that you desire. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to see how your website is performing. This will allow you to see which search terms are yielding ideal results. It will explain to you the way your search rankings have already been improving from month to month.

      Google Analytics will be placed on your web site, which suggests it will be easier so that you can monitor the traffic your site is receiving. You’ll also be able to find out how many of the people to your web site have found your blog via search engines like yahoo.

      If you’re considering dealing with Tom Johnston, you are able to contact him to get a free video analysis of your site. The analysis will even compare your blog to competing sites. As this consultation will be absolutely free, there is absolutely no reason for you do not to take advantage of it.

      It’s necessary for your business to get optimized for search engines. Strong SEO is essential to the healthiness of any organization. Whether you manage a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.

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