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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      North Carolina

      Local SEO Marketing Company Serving Catawba North Carolina

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO will benefit your business in many ways. SEO can generate leads, get more traffic to the site, and deliver an improved user experience. However, bad quality SEO might be damaging for your site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is definitely an experienced professional that has been doing work in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll obtain the Search marketing services you require.

      Johnston takes a three-step strategy to SEO. On-page optimization is the first task of your process. This process involves making changes into a site to be able to improve its search engine results. On-page optimization can present the major search engines what your site ought to be ranking for. There are lots of on-page optimization techniques that will enhance your site’s rankings, for example creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the many aspects of off-page optimization is building links. Off-page optimization is a method to show search engine listings that your website is a reliable source of information.

      The 3rd step is local search engine marketing. This is certainly necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll can get the assistance that you need. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to observe how your internet site is performing. This will enable you to see which search phrases are yielding the greatest results. It is going to show you how your search rankings happen to be improving from month to month.

      Google Analytics will probably be placed on your web site, which implies it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to view how many of the website visitors to your website are finding your site via search engine listings.

      If you’re considering working with Tom Johnston, it is possible to contact him for a free video analysis of the site. The analysis will even compare your website to competing sites. Since this consultation will probably be free of charge, there is no basis for you not to take advantage of it.

      It’s important for your business being optimized for search engine listings. Strong SEO is important to the fitness of any company. Whether you manage a large national company or perhaps a small, locally-based company, you can rely on Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to learn more.

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