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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      North Carolina

      Local SEO Marketing Company Serving Avon North Carolina

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO will manage to benefit your company in many ways. SEO can generate leads, increase targeted traffic in your site, and deliver an improved user experience. However, bad quality SEO might be damaging to your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is an experienced professional that has been employed in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll get the SEO services you require.

      Johnston requires a three-step approach to SEO. On-page optimization is the first task of the process. This technique involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization can display search engines what your site must be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the main elements of off-page optimization is link-building. Off-page optimization is a way to show search engines like yahoo that your internet site is a reliable method to obtain information.

      Your third step is local search engine marketing. This is certainly essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is important as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll be capable of getting the assistance that you require. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to find out how your internet site is performing. This will help you to see which keyphrases are yielding ideal results. It will likewise reveal to you how your search rankings have already been improving from month to month.

      Google Analytics is going to be placed on your blog, meaning it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to view how many of the visitors to your website are discovering your website via search engine listings.

      If you’re enthusiastic about working with Tom Johnston, you may contact him for any free video analysis of the site. The analysis will likely compare your site to competing sites. Because this consultation will be totally free, there is not any basis for you do not to take full advantage of it.

      It’s vital for your company to become optimized for search engine listings. Strong SEO is crucial to the health of any business. Whether you run a huge national company or even a small, locally-based company, you can rely on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com for more information.

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