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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      North Carolina

      Local SEO Marketing Company Serving Advance North Carolina

      Tom Johnston Is The Smart Choice For SEO

      Professional SEO will benefit your company in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, bad quality SEO can be damaging to the site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is definitely an experienced professional which has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you select to use Johnston, you’ll receive the Search marketing services you need.

      Johnston needs a three-step procedure for SEO. On-page optimization is step one of the process. This process involves making changes to your site to be able to improve its search engine results. On-page optimization can present search engines like Google what your site must be ranking for. There are many on-page optimization techniques that can improve your site’s rankings, like creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is a method to show search engine listings that your website is a reliable method to obtain information.

      The 3rd step is local seo. This is necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll can get the support you need. Your contract may be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will allow you to see which keyphrases are yielding ideal results. It will also show you the way your search rankings have already been improving from month to month.

      Google Analytics will be placed on your web site, meaning it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to see what percentage of the website visitors to your site have found your web site via search engines.

      If you’re enthusiastic about working with Tom Johnston, you may contact him to get a free video analysis of your own site. The analysis will also compare your site to competing sites. As this consultation will be free of charge, there is absolutely no basis for you not to benefit from it.

      It’s vital for your company to get optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any company. Whether you operate a huge national company or a small, locally-based company, you can rely Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to learn more.

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