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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Worcester New York

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO will manage to benefit your organization in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver an improved user experience. However, bad quality SEO may be damaging to your site. Tom Johnston provides the expert SEO services that you require. Johnston is surely an experienced professional that has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll get the Search marketing services you want.

      Johnston needs a three-step method of SEO. On-page optimization is the first task in the process. This procedure involves making changes to a site in order to improve its search engine rankings. On-page optimization can show the major search engines what your website should be ranking for. There are lots of on-page optimization techniques that could increase your site’s rankings, for example creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your website is a trustworthy source of information.

      The 3rd step is local search engine optimisation. This is essential for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll get the services that you require. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to discover how your website is performing. This will allow you to see which keyphrases are yielding ideal results. It will also explain to you the way your search rankings are already improving from month to month.

      Google Analytics is going to be placed on your blog, which means it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to discover what percentage of the website visitors to your website have found your blog via search engine listings.

      If you’re thinking about utilizing Tom Johnston, you can contact him for any free video analysis of your site. The analysis will even compare your web site to competing sites. As this consultation will likely be totally free, there is no cause of you do not to take full advantage of it.

      It’s essential for your business to become optimized for search engines like yahoo. Strong SEO is crucial to the health of any company. Whether you manage a large national company or possibly a small, locally-based company, you can depend on Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com for more information.

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