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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Woodstock New York

      Tom Johnston Is Your Best Choice For SEO

      Professional SEO can benefit your business in many ways. SEO can generate leads, increase web traffic to the site, and deliver an improved user experience. However, sub-standard SEO might be damaging to the site. Tom Johnston can provide the expert SEO services that you desire. Johnston is an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll obtain the Search engine optimization services you require.

      Johnston takes a three-step procedure for SEO. On-page optimization is step one in the process. This technique involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can present search engines like Google what your website should be ranking for. There are several on-page optimization techniques that will boost your site’s rankings, like creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of many aspects of off-page optimization is link building. Off-page optimization is a method to show search engines that your website is a reliable way to obtain information.

      The next step is local search engine marketing. This is certainly required for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is important as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll can get the assistance that you need. Your contract may be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to find out how your internet site is performing. This will help you to see which search phrases are yielding greatest results. It will also reveal to you how your search rankings have been improving from month to month.

      Google Analytics will probably be placed on your blog, meaning it will be simpler that you can monitor the traffic your site is receiving. You’ll likewise be able to see how many of the website visitors to your site have realized your web site via search engine listings.

      If you’re thinking about working with Tom Johnston, you are able to contact him for a free video analysis of your site. The analysis will also compare your blog to competing sites. Since this consultation will likely be absolutely free, there is absolutely no reason behind you do not to take full advantage of it.

      It’s important for your small business to become optimized for search engine listings. Strong SEO is important to the fitness of any business. Whether you operate a huge national company or perhaps a small, locally-based company, you can rely Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com for more information.

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