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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Verona New York

      Tom Johnston Is Your Best Option For SEO

      Professional SEO may benefit your organization in several ways. SEO can generate leads, increase traffic in your site, and deliver an improved user experience. However, poor quality SEO might be damaging to the site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional that has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to work with Johnston, you’ll get the Search engine optimization services you require.

      Johnston takes a three-step strategy to SEO. On-page optimization is the first step of the process. This technique involves making changes to your site in order to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your blog needs to be ranking for. There are numerous on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the primary components of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your internet site is a trustworthy source of information.

      The third step is local search engine marketing. This is necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll be able to get the help that you desire. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will allow you to see which search phrases are yielding the best results. It will also reveal to you the way your search rankings are already improving from month to month.

      Google Analytics will probably be attached to your blog, which means it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to see what number of the visitors to your web site are discovering your blog via search engine listings.

      If you’re considering dealing with Tom Johnston, it is possible to contact him for a free video analysis of your own site. The analysis will even compare your website to competing sites. Since this consultation is going to be absolutely free, there is not any reason for you do not to take advantage of it.

      It’s essential for your organization being optimized for search engines like yahoo. Strong SEO is crucial to the health of any business. Whether you operate a big national company or possibly a small, locally-based company, you can rely Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to learn more.

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