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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Shrub Oak New York
Tom Johnston Can Be Your Best Option For SEO
Professional SEO may benefit your small business in many ways. SEO can generate leads, increase targeted traffic to the site, and deliver a much better user experience. However, low quality SEO can be damaging to your site. Tom Johnston can provide the expert SEO services that you require. Johnston is an experienced professional that has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll obtain the SEO services you require.
Johnston takes a three-step procedure for SEO. On-page optimization is the initial step of your process. This technique involves making changes to a site to be able to improve its search engine results. On-page optimization can show search engines like Google what your site needs to be ranking for. There are many on-page optimization techniques that could enhance your site’s rankings, including creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary elements of off-page optimization is building links. Off-page optimization is a way to show search engines like yahoo that your site is a reliable way to obtain information.
Your third step is local search engine optimisation. This is necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is essential at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll be capable of getting the help that you need. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will enable you to see which search phrases are yielding the greatest results. It is going to demonstrate how your search rankings have already been improving from month to month.
Google Analytics will be set up on your web site, which means it will be easier for you to monitor the traffic your internet site is receiving. You’ll likewise be able to find out what percentage of the website visitors to your blog have realized your site via search engines like yahoo.
If you’re considering utilizing Tom Johnston, you can contact him to get a free video analysis of your own site. The analysis may also compare your site to competing sites. Since this consultation will probably be free of charge, there is not any basis for you do not to benefit from it.
It’s necessary for your small business to become optimized for search engine listings. Strong SEO is vital to the fitness of any business. Whether you run a huge national company or even a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.
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