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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Shirley New York

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO can benefit your small business in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver a better user experience. However, poor quality SEO could be damaging to the site. Tom Johnston provides the expert SEO services that you require. Johnston is undoubtedly an experienced professional which has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll obtain the SEO services you will need.

      Johnston has a three-step procedure for SEO. On-page optimization is step one in the process. This method involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization can display search engines like yahoo what your site ought to be ranking for. There are numerous on-page optimization techniques that will improve your site’s rankings, including creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your website is a trustworthy method to obtain information.

      The third step is local search engine optimisation. This is necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll be able to get the support that you need. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will assist you to see which search phrases are yielding the best results. It will likewise show you the way your search rankings have been improving from month to month.

      Google Analytics will probably be installed on your blog, which implies it will be simpler that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view how many of the website visitors to your site are discovering your website via search engines like yahoo.

      If you’re interested in working with Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will also compare your blog to competing sites. Since this consultation will likely be absolutely free, there is absolutely no reason behind you do not to make the most of it.

      It’s important for your company being optimized for search engine listings. Strong SEO is vital to the health of any business. Whether you manage a large national company or possibly a small, locally-based company, you can rely on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to learn more.

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