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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Shenorock New York
Tom Johnston Can Be Your Best Option For SEO
Professional SEO can benefit your organization in a number of ways. SEO can generate leads, increase web traffic to the site, and deliver a much better user experience. However, bad quality SEO can be damaging to the site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is surely an experienced professional which has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to use Johnston, you’ll obtain the Search engine optimization services you require.
Johnston takes a three-step strategy to SEO. On-page optimization is the initial step of the process. This process involves making changes to some site in order to improve its search engine rankings. On-page optimization can present search engines like Google what your site ought to be ranking for. There are several on-page optimization techniques that will enhance your site’s rankings, including creating SEO-friendly content for your personal site.
The 2nd step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the main components of off-page optimization is link-building. Off-page optimization is a method to show search engines like google that your internet site is a trustworthy method to obtain information.
The 3rd step is local seo. This is certainly necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be capable of getting the services that you desire. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will allow you to see which search terms are yielding the greatest results. It will likewise reveal to you the way your search rankings have been improving from month to month.
Google Analytics is going to be installed on your website, meaning it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to discover what number of the people to your blog are finding your website via search engines like yahoo.
If you’re interested in dealing with Tom Johnston, you can contact him for any free video analysis of your respective site. The analysis may also compare your blog to competing sites. Simply because this consultation will likely be totally free, there is no reason for you do not to benefit from it.
It’s necessary for your small business to be optimized for search engines like google. Strong SEO is crucial to the health of any organization. Whether you operate a sizable national company or possibly a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to find out more.
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