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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Port Jefferson Station New York

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will benefit your business in several ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, sub-standard SEO may be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you desire. Johnston is definitely an experienced professional that has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to work with Johnston, you’ll obtain the Search marketing services you will need.

      Johnston requires a three-step strategy to SEO. On-page optimization is step one of the process. This method involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization is capable of showing search engines what your site must be ranking for. There are many on-page optimization techniques that could improve your site’s rankings, including creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the primary elements of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your internet site is a reliable source of information.

      Your third step is local search engine optimisation. This can be required for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is vital at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance inside the short-term or long term help, you’ll can get the support that you require. Your contract may be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to find out how your site is performing. This will assist you to see which keyphrases are yielding ideal results. It will likewise explain to you the way your search rankings happen to be improving from month to month.

      Google Analytics will probably be placed on your site, which implies it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to find out what percentage of the targeted traffic to your blog are discovering your website via search engine listings.

      If you’re enthusiastic about working with Tom Johnston, you are able to contact him to get a free video analysis of the site. The analysis will even compare your site to competing sites. Simply because this consultation will probably be absolutely free, there is no basis for you not to take advantage of it.

      It’s important for your company being optimized for search engines like yahoo. Strong SEO is essential to the fitness of any organization. Whether you run a sizable national company or possibly a small, locally-based company, you can rely on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to find out more.

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