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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Phoenix New York

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO will benefit your small business in several ways. SEO can generate leads, increase web traffic for your site, and deliver a greater user experience. However, low quality SEO might be damaging to your site. Tom Johnston provides the expert SEO services that you need. Johnston is definitely an experienced professional that has been employed in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll get the SEO services you need.

      Johnston has a three-step approach to SEO. On-page optimization is the first step of the process. This process involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization is capable of showing search engines what your web site ought to be ranking for. There are lots of on-page optimization techniques that could enhance your site’s rankings, such as creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the main aspects of off-page optimization is link-building. Off-page optimization is a method to show search engines like google that your site is a trustworthy source of information.

      The 3rd step is local search engine optimisation. This is certainly required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is essential at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll be able to get the support you need. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to observe how your site is performing. This will enable you to see which search terms are yielding the best results. It will likewise show you how your search rankings happen to be improving from month to month.

      Google Analytics will probably be attached to your site, which means it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to view what number of the visitors to your website have realized your website via search engines.

      If you’re enthusiastic about dealing with Tom Johnston, you may contact him for the free video analysis of the site. The analysis will likely compare your site to competing sites. Since this consultation is going to be free of charge, there is no basis for you not to take full advantage of it.

      It’s necessary for your business to be optimized for search engines. Strong SEO is important to the healthiness of any organization. Whether you operate a sizable national company or perhaps a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to find out more.

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