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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Medina New York

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will manage to benefit your organization in several ways. SEO can generate leads, get more traffic for your site, and deliver a greater user experience. However, low quality SEO might be damaging to the site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is surely an experienced professional that has been employed in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll receive the SEO services you require.

      Johnston takes a three-step method of SEO. On-page optimization is the first step from the process. This method involves making changes to a site in order to improve its search engine results. On-page optimization can present search engines like Google what your blog ought to be ranking for. There are several on-page optimization techniques that could enhance your site’s rankings, such as creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of many aspects of off-page optimization is building links. Off-page optimization is ways to show search engines that your internet site is a reliable method to obtain information.

      The next step is local seo. This is certainly important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll can get the services that you require. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will allow you to see which search phrases are yielding the best results. It will also demonstrate the way your search rankings happen to be improving from month to month.

      Google Analytics will likely be attached to your blog, which means it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to see what percentage of the visitors to your web site are discovering your website via search engine listings.

      If you’re thinking about working together with Tom Johnston, it is possible to contact him to get a free video analysis of the site. The analysis will also compare your site to competing sites. As this consultation will likely be totally free, there is no basis for you do not to benefit from it.

      It’s vital for your small business to be optimized for search engines like yahoo. Strong SEO is vital to the health of any business. Whether you have a sizable national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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