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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Manhasset New York

      Tom Johnston Is The Best Option For SEO

      Professional SEO may benefit your small business in numerous ways. SEO can generate leads, increase targeted traffic in your site, and deliver an improved user experience. However, poor quality SEO may be damaging in your site. Tom Johnston can provide the expert SEO services that you need. Johnston is undoubtedly an experienced professional that has been working in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll get the Search marketing services you need.

      Johnston has a three-step procedure for SEO. On-page optimization is the first step of your process. This method involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your web site must be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the many parts of off-page optimization is backlink building. Off-page optimization is a means to show search engines like yahoo that your site is a reliable supply of information.

      The 3rd step is local search engine optimization. This is necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll be able to get the services that you require. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will allow you to see which keyphrases are yielding ideal results. It will demonstrate the way your search rankings have been improving from month to month.

      Google Analytics will be attached to your blog, which suggests it will be simpler that you can monitor the traffic your website is receiving. You’ll also be able to discover how many of the website visitors to your web site are finding your website via search engine listings.

      If you’re considering working with Tom Johnston, you are able to contact him for a free video analysis of your site. The analysis will also compare your blog to competing sites. Because this consultation will probably be free of charge, there is not any cause of you do not to take advantage of it.

      It’s necessary for your company to become optimized for search engine listings. Strong SEO is vital to the fitness of any business. Whether you have a sizable national company or perhaps a small, locally-based company, you can rely on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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