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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Lansing New York

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO will benefit your business in a number of ways. SEO can generate leads, increase targeted traffic to your site, and deliver a much better user experience. However, poor quality SEO could be damaging for your site. Tom Johnston can offer the expert SEO services that you desire. Johnston is an experienced professional which has been working in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you select to use Johnston, you’ll obtain the Search engine optimization services you need.

      Johnston takes a three-step method of SEO. On-page optimization is step one of your process. This technique involves making changes to your site to be able to improve its search engine ranking positions. On-page optimization can present search engines like Google what your web site must be ranking for. There are lots of on-page optimization techniques that may increase your site’s rankings, including creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main elements of off-page optimization is building links. Off-page optimization is a way to show search engine listings that your site is a trustworthy supply of information.

      The next step is local search engine marketing. This can be required for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll be capable of getting the services that you require. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to see how your internet site is performing. This will assist you to see which keyphrases are yielding the greatest results. It is going to show you how your search rankings have already been improving from month to month.

      Google Analytics will probably be attached to your blog, meaning it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to see how many of the website visitors to your web site are finding your blog via search engines like google.

      If you’re considering utilizing Tom Johnston, it is possible to contact him for the free video analysis of your site. The analysis will likely compare your blog to competing sites. Simply because this consultation will be free of charge, there is no reason for you do not to benefit from it.

      It’s essential for your business to become optimized for search engines like yahoo. Strong SEO is essential to the health of any company. Whether you manage a big national company or a small, locally-based company, you can trust Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.

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