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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Ithaca New York

      Tom Johnston Is The Smart Choice For SEO

      Professional SEO can benefit your business in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver a greater user experience. However, low quality SEO can be damaging for your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is definitely an experienced professional which has been operating in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll have the SEO services you want.

      Johnston needs a three-step approach to SEO. On-page optimization is the first task of the process. This process involves making changes to your site in order to improve its search engine rankings. On-page optimization can show the major search engines what your website needs to be ranking for. There are many on-page optimization techniques that can improve your site’s rankings, for example creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is a method to show search engines that your site is a reliable source of information.

      The third step is local search engine marketing. This is certainly important for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll get the help that you need. Your contract may be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to see how your website is performing. This will help you to see which search terms are yielding greatest results. It will also demonstrate the way your search rankings are already improving from month to month.

      Google Analytics will probably be placed on your website, which suggests it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to discover what number of the visitors to your site are discovering your site via search engines like yahoo.

      If you’re enthusiastic about working together with Tom Johnston, it is possible to contact him for the free video analysis of your respective site. The analysis will likely compare your website to competing sites. Because this consultation will likely be absolutely free, there is no reason behind you not to make the most of it.

      It’s important for your small business to be optimized for search engines like yahoo. Strong SEO is essential to the health of any business. Whether you run a large national company or even a small, locally-based company, you can rely on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to find out more.

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