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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Greenport New York

      Tom Johnston Can Be Your Most Suitable Choice For SEO

      Professional SEO may benefit your organization in many ways. SEO can generate leads, increase traffic to the site, and deliver a greater user experience. However, poor quality SEO could be damaging for your site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is surely an experienced professional which has been employed in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll have the Search marketing services you will need.

      Johnston needs a three-step method of SEO. On-page optimization is the first step from the process. This procedure involves making changes to your site to be able to improve its search engine rankings. On-page optimization can show search engines like yahoo what your site needs to be ranking for. There are several on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the primary aspects of off-page optimization is link-building. Off-page optimization is a way to show search engines that your internet site is a reliable supply of information.

      The third step is local search engine optimization. This is essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll be able to get the help that you need. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will assist you to see which search phrases are yielding greatest results. It is going to reveal to you the way your search rankings have already been improving from month to month.

      Google Analytics will likely be set up on your blog, which suggests it will be simpler for you to monitor the traffic your internet site is receiving. You’ll also be able to see what number of the targeted traffic to your site are finding your site via search engines like yahoo.

      If you’re considering working together with Tom Johnston, you are able to contact him for any free video analysis of your respective site. The analysis may also compare your website to competing sites. Since this consultation will be absolutely free, there is absolutely no reason behind you do not to take advantage of it.

      It’s important for your company to become optimized for search engines. Strong SEO is essential to the healthiness of any organization. Whether you run a big national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to find out more.

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