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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Great Neck New York

      Tom Johnston Is The Smart Choice For SEO

      Professional SEO may benefit your business in many ways. SEO can generate leads, increase targeted traffic to your site, and deliver a better user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is an experienced professional that has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to work alongside Johnston, you’ll receive the Search engine optimization services you want.

      Johnston requires a three-step procedure for SEO. On-page optimization is the first task in the process. This process involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your web site ought to be ranking for. There are lots of on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content for your personal site.

      The second step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of many parts of off-page optimization is link building. Off-page optimization is a method to show search engine listings that your internet site is a trustworthy source of information.

      Your third step is local search engine optimisation. This is certainly essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is important as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance inside the short-term or long term help, you’ll get the assistance that you require. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will assist you to see which search terms are yielding ideal results. It will likewise reveal to you the way your search rankings happen to be improving from month to month.

      Google Analytics will be set up on your blog, which implies it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to view what percentage of the targeted traffic to your web site are discovering your website via search engines like yahoo.

      If you’re considering utilizing Tom Johnston, you can contact him for a free video analysis of your own site. The analysis will even compare your website to competing sites. As this consultation is going to be free of charge, there is not any reason for you not to take advantage of it.

      It’s necessary for your small business being optimized for search engines like yahoo. Strong SEO is important to the fitness of any company. Whether you operate a big national company or even a small, locally-based company, you can trust Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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