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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Glenmont New York

      Tom Johnston Can Be Your Most Suitable Choice For SEO

      Professional SEO may benefit your company in numerous ways. SEO can generate leads, get more traffic to your site, and deliver a greater user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston provides the expert Search engine optimization services that you need. Johnston is surely an experienced professional which has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to work alongside Johnston, you’ll get the Search engine optimization services you need.

      Johnston has a three-step method of SEO. On-page optimization is step one of your process. This technique involves making changes to some site in order to improve its search engine results. On-page optimization can show search engines like yahoo what your blog should be ranking for. There are several on-page optimization techniques that may increase your site’s rankings, such as creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary parts of off-page optimization is link-building. Off-page optimization is a method to show search engines like yahoo that your site is a reliable method to obtain information.

      The next step is local seo. This can be necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll be capable of getting the assistance you need. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to see how your site is performing. This will allow you to see which search terms are yielding the greatest results. It is going to demonstrate the way your search rankings have already been improving from month to month.

      Google Analytics is going to be set up on your blog, which means it will be simpler that you can monitor the traffic your internet site is receiving. You’ll likewise be able to find out what percentage of the visitors to your blog are discovering your site via search engines like yahoo.

      If you’re enthusiastic about dealing with Tom Johnston, you may contact him for the free video analysis of your respective site. The analysis will also compare your website to competing sites. As this consultation will probably be totally free, there is not any reason behind you not to benefit from it.

      It’s important for your company to be optimized for search engines. Strong SEO is important to the health of any business. Whether you have a sizable national company or even a small, locally-based company, you can trust Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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