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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Getzville New York
Tom Johnston Is Your Best Choice For SEO
Professional SEO will manage to benefit your small business in many ways. SEO can generate leads, get more traffic to your site, and deliver a much better user experience. However, poor quality SEO might be damaging to your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is definitely an experienced professional which has been employed in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to do business with Johnston, you’ll get the SEO services you need.
Johnston needs a three-step procedure for SEO. On-page optimization is the first step of your process. This procedure involves making changes to a site so that you can improve its search engine rankings. On-page optimization can show search engines like yahoo what your web site must be ranking for. There are lots of on-page optimization techniques that may improve your site’s rankings, like creating SEO-friendly content for the site.
The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the main components of off-page optimization is building links. Off-page optimization is a means to show search engines like yahoo that your internet site is a reliable supply of information.
The 3rd step is local search engine optimisation. This is necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is essential at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll can get the services that you desire. Your contract might be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to discover how your internet site is performing. This will help you to see which search terms are yielding the greatest results. It is going to reveal to you how your search rankings are already improving from month to month.
Google Analytics will be placed on your site, which means it will be simpler that you should monitor the traffic your site is receiving. You’ll likewise be able to see how many of the visitors to your site are finding your website via search engine listings.
If you’re considering dealing with Tom Johnston, you may contact him for any free video analysis of the site. The analysis may also compare your web site to competing sites. Because this consultation is going to be totally free, there is no basis for you not to take full advantage of it.
It’s necessary for your small business to get optimized for search engine listings. Strong SEO is vital to the healthiness of any company. Whether you operate a large national company or possibly a small, locally-based company, you can rely on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com for more information.
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