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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Fayetteville New York

      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO will benefit your company in several ways. SEO can generate leads, increase web traffic to the site, and deliver a better user experience. However, poor quality SEO could be damaging for your site. Tom Johnston provides the expert Search engine optimization services that you desire. Johnston is undoubtedly an experienced professional that has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you choose to use Johnston, you’ll obtain the Search engine optimization services you want.

      Johnston requires a three-step approach to SEO. On-page optimization is the first task of your process. This method involves making changes to your site so that you can improve its search engine results. On-page optimization is capable of showing search engines like yahoo what your site ought to be ranking for. There are numerous on-page optimization techniques that will improve your site’s rankings, including creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the main elements of off-page optimization is link-building. Off-page optimization is a way to show search engines like yahoo that your website is a trustworthy source of information.

      The next step is local search engine optimisation. This is necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll can get the support that you need. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will allow you to see which search phrases are yielding the best results. It will also reveal to you how your search rankings are already improving from month to month.

      Google Analytics will likely be attached to your site, which means it will be easier so that you can monitor the traffic your site is receiving. You’ll likewise be able to see what number of the visitors to your web site have found your site via search engines.

      If you’re considering working together with Tom Johnston, you may contact him for the free video analysis of your site. The analysis will also compare your site to competing sites. As this consultation is going to be free of charge, there is not any reason for you not to make the most of it.

      It’s necessary for your business to become optimized for search engines like yahoo. Strong SEO is vital to the fitness of any company. Whether you have a large national company or possibly a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.

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