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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Farmington New York

      Tom Johnston Is The Best Choice For SEO

      Professional SEO can benefit your small business in several ways. SEO can generate leads, increase traffic to your site, and deliver a better user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston can provide the expert SEO services you need. Johnston is definitely an experienced professional that has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll obtain the SEO services you will need.

      Johnston requires a three-step method of SEO. On-page optimization is the first task in the process. This method involves making changes into a site as a way to improve its search engine rankings. On-page optimization can display search engines like Google what your website should be ranking for. There are several on-page optimization techniques that may increase your site’s rankings, including creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary components of off-page optimization is link-building. Off-page optimization is ways to show search engines that your website is a reliable source of information.

      Your third step is local search engine marketing. This is necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll get the help that you need. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will assist you to see which search terms are yielding the greatest results. It will explain to you how your search rankings happen to be improving from month to month.

      Google Analytics will probably be placed on your website, which suggests it will be simpler for you to monitor the traffic your internet site is receiving. You’ll likewise be able to find out what number of the website visitors to your web site are finding your blog via search engine listings.

      If you’re thinking about working with Tom Johnston, you may contact him for any free video analysis of your own site. The analysis may also compare your website to competing sites. Because this consultation will be totally free, there is not any cause of you do not to take advantage of it.

      It’s important for your small business to be optimized for search engine listings. Strong SEO is essential to the fitness of any organization. Whether you operate a huge national company or perhaps a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com for more information.

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