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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Farmingdale New York
Tom Johnston Is Your Best Option For SEO
Professional SEO may benefit your company in several ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, low quality SEO could be damaging in your site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is definitely an experienced professional that has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll get the Search engine optimization services you need.
Johnston requires a three-step approach to SEO. On-page optimization is the first task from the process. This procedure involves making changes to some site so that you can improve its search engine rankings. On-page optimization can present search engines what your blog must be ranking for. There are lots of on-page optimization techniques that could increase your site’s rankings, like creating SEO-friendly content to your site.
The next step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the primary components of off-page optimization is backlink building. Off-page optimization is a method to show search engines like google that your website is a trustworthy way to obtain information.
The next step is local search engine optimisation. This really is necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is important as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll get the help that you desire. Your contract could be adjusted when needed.
You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will enable you to see which search terms are yielding greatest results. It is going to show you the way your search rankings have been improving from month to month.
Google Analytics will probably be set up on your web site, which implies it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to discover how many of the targeted traffic to your website have found your blog via search engine listings.
If you’re considering working together with Tom Johnston, you can contact him for any free video analysis of your respective site. The analysis will also compare your web site to competing sites. Because this consultation will likely be free of charge, there is no cause of you not to make the most of it.
It’s essential for your company to become optimized for search engines like yahoo. Strong SEO is important to the healthiness of any business. Whether you manage a large national company or a small, locally-based company, you can rely Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com for more information.
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