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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving East Chatham New York

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO may benefit your company in a number of ways. SEO can generate leads, get more traffic for your site, and deliver a much better user experience. However, sub-standard SEO may be damaging to the site. Tom Johnston offers the expert Search marketing services that you require. Johnston is surely an experienced professional that has been employed in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll obtain the Search marketing services you require.

      Johnston needs a three-step approach to SEO. On-page optimization is the first step from the process. This process involves making changes to a site as a way to improve its search engine ranking positions. On-page optimization can display search engines what your web site should be ranking for. There are lots of on-page optimization techniques that will boost your site’s rankings, like creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is a way to show search engines that your internet site is a trustworthy supply of information.

      The 3rd step is local seo. This really is necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll be capable of getting the support that you desire. Your contract may be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to observe how your internet site is performing. This will assist you to see which keyphrases are yielding the greatest results. It will demonstrate the way your search rankings have been improving from month to month.

      Google Analytics will be attached to your site, which means it will be easier so that you can monitor the traffic your site is receiving. You’ll also be able to discover how many of the visitors to your site have found your blog via search engines like yahoo.

      If you’re interested in dealing with Tom Johnston, it is possible to contact him for a free video analysis of the site. The analysis will also compare your website to competing sites. Simply because this consultation will be absolutely free, there is absolutely no reason behind you not to take advantage of it.

      It’s vital for your business to be optimized for search engines like yahoo. Strong SEO is essential to the fitness of any company. Whether you run a sizable national company or a small, locally-based company, you can rely Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to learn more.

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