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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving East Bloomfield New York
Tom Johnston Will Be Your Best Choice For SEO
Professional SEO will manage to benefit your business in many ways. SEO can generate leads, get more traffic to the site, and deliver an improved user experience. However, low quality SEO might be damaging to the site. Tom Johnston provides the expert SEO services that you require. Johnston is surely an experienced professional that has been doing work in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll receive the SEO services you need.
Johnston requires a three-step method of SEO. On-page optimization is step one in the process. This method involves making changes into a site to be able to improve its search engine results. On-page optimization can show search engines what your site needs to be ranking for. There are many on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content for the site.
The 2nd step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the main parts of off-page optimization is link-building. Off-page optimization is a way to show search engines like yahoo that your website is a trustworthy source of information.
The third step is local search engine marketing. This can be essential for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll get the help that you need. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will enable you to see which search terms are yielding the best results. It is going to demonstrate how your search rankings have already been improving from month to month.
Google Analytics is going to be set up on your web site, which implies it will be simpler so that you can monitor the traffic your website is receiving. You’ll likewise be able to discover what number of the visitors to your blog have found your web site via search engine listings.
If you’re considering utilizing Tom Johnston, you may contact him for a free video analysis of your site. The analysis will even compare your blog to competing sites. Since this consultation will probably be totally free, there is not any reason behind you not to benefit from it.
It’s important for your small business being optimized for search engines. Strong SEO is essential to the health of any organization. Whether you have a big national company or a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com for more information.
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